Personalized (via computer algorithms) trips for people who then review out-of-the-ordinary places so others can visit. Those reviews, as the article points out, could change patterns of travel and change hospitality and customs around the world. Very interesting extrapolations -
Inside the Mad, Mad World of TripAdvisor
http://www.outsideonline.com/adventure-travel/diy-trips/Loudsourcing-How-TripAdvisor-Is-Changing-the-Way-We-Travel.html
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